How posts an incredible number of opinions about little companies. Foursquare is a mixture city-guide, friend locater and aggressive game. It allows clients to “check in” by mobile phone at a regional location and declare this via other public media sites such as Tweets.
Basic Strategy: Howl, Foursquare, and other mobile public media sites can be highly effective marketing programs for little companies. You should at the very least sign-up records on the popular solutions and get to know them. If you have a cafe or a retail store outlet, for example, you’ll want to get to know Howl pretty well. You can set up a company account on Howl (no cost), which will let you fix your company, track how many Howl clients view your company page, add information about your company, and declare special offers. In the same way, you’ll want to sign up with Foursquare to take advantage of regional advertising possibilities. Using Foursquare, you’ll be able to force special offers to potential clients that are in the area of your company.
You should also consider other regional techniques. For example, you can add your company to Google Charts, or upgrade your record to consist of additional details. You can do the same on Google.
Advanced Strategy: If you believe that your company can truly benefit from a existence on Howl, Foursquare, or identical systems, you’ll want to do more than just sign-up records with those solutions. For example, Howl allows you to consist of a website URL for your company. Nearly all sites will let you publish images to your information, and images will make your information more reliable.
You can also proactively use Howl and other identical solutions to advertise your company. Ask your clients, friends and family who have used your solutions for a evaluation on Howl. You can motivate opinions by running special offers or special discounts – providing free snacks, for example, to a client who will write a evaluation about their food at your cafe (or to one who already had written a review), or a little discount to a client who employs you for woodworking work and refers to that they found you through Howl.
Similarly, you will discover ways to advertise your company using Foursquare and identical systems. If you have a TV show in your shop linked with a computer, you can show the people who are verifying in. You can offer special offers or special discounts to the person who trips your location the most (this is just like regular customer cards that many companies have used for years).
Don’t forget to also consider how you can improve your use of other primary regional techniques. For example, many company websites are enhanced for specific search phrases or topic matter, but are hardly ever enhanced for regional queries. If you have a present container company, you’ll want to be sure that clients searching for gourmet present holders in your geographical area will discover you.
Mobile Social Networks and other Local Strategies
No comments:
Post a Comment